Shahed’s Call Center Training - Call Center training in Pakistan

Telemarketing or Telesales is a method of direct marketing in which a salesperson makes a pitch to a prospective customer to buy a product or service, most often over the phone. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing, but this method is not as popular as the personalized method.

Telemarketing salespersons undertake a very important task that of convincing a complete stranger to take some action or make a decision based on their words and ideas. This makes telemarketers a very elite and select group of highly talented individuals.

Taking into account the psychology of potential consumers in general, the main objective of each call should be, not to let the customer feel like just one of thousands, but a specially selected target for a sale which would benefit the customer, while being advantageous to the company marketing the product or service. The art of Telesales requires plenty of

below are some useful and practical tips for successful telemarketers:

	Motivation is one of the key factors in telemarketing, where the salesperson should be highly motivated to do his/her job well and get good results.

	The marketer should be very familiar with the product or service and know all about it, enabling the marketer to answer any questions the customer may have. This will build the customer’s confidence in the product or service.

	The sales person should be well versed in the call format and the order of the call, from the introduction to the closing. Many companies have a script and this will help the marketer greatly.

	The attitude and emotions of the telemarketer are quite evident over the phone, giving the customer a hint of whether he/she is happy or not. This is why angry or upset sales people are not successful. Therefore a positive attitude is a must.

	A good telemarketer will know the customer and have a good idea regarding suitable times to call. Forcing a customer to buy something he is not interested in will not work so it is important to listen to what the customer has to say and guide the call accordingly. Always respect the customer’s feelings and comments.

	Many companies offer telemarketers a bonus or reward for success. Visualizing this and setting goals based on that success will be most effective and inspiring, and a great source of motivation for the salesperson.

	A successful telemarketer will always be not only motivated by success, but will take the time to enjoy it!